Have you ever tried live streaming through Facebook or Instagram? Are you interested in watching live videos through social media?
How much time do you spend on social media? Social media acts an important role in our daily life. We share our lives and get information through different social media. Recently, most of the social media like Facebook and Instagram, add a new function, live streaming. Many people love this new function and try them immediately. Do you know the reasons why live streaming in social media is so popular?
1. Sharing of Daily Life is a New Trend
With the growth of social media, people are more willing to share their own life on different platforms. Some new career like KOL ( Key Opinion Leader), YouTuber are born under this trend. Before having live streaming on social media, they just share their life through a daily post on Facebook or videos on YouTube. But now, they can have real-time interaction with their supporters through live video! It can enhance the bonding between KOLs and their supporters. Therefore, many people will try to follow them and use live streaming to get more attention from others.
2. Remove the Complexity of Live Streaming
The majority always think that creating a live streaming program is so complicated which requires lots of professional filming gadgets. After social media launched the live streaming function, the complicated steps of doing a live video are removed. You just need to press the live steaming button, then you can create your live video. With the basic operation of live streaming in social media, it attracts more users to try live streaming.
3. Get Attention from your Followers
Do you know that there are special arrangements on the post order in your feed on Instagram and Facebook? When you enter the app, the first post you see may not be the latest update. Therefore, even if you update your account frequently, your followers may not have the chance to read all of your posts. Then, live streaming is a perfect tool for you to raise your followers' attention to your Instagram or Facebook account. The reason is that the apps of social media will send a notification to your followers that you are doing a live video. Even if they seldom interact with your Facebook/Instagram account, they will still get the notification. Then, your followers may search your account and read your posts.
Besides, for business users, it is a good time for promotion. Therefore, online shops always have live steaming for showing their products and communicate with their customers. At the same time, they can remind all the other followers that they have new updates. The interaction with followers is longer than a daily post. During the one hour of live streaming, you can build your company image and know more about your customers' desires. It is good for your business planning.
From the above reasons, we can see that live streaming in social media keep growing. We can explore more from live streaming. With the help of technology, it pushes live streaming into a new level. If you need to manage 2 or more social media platform, you may need YoloLiv YoloBox to help you create live video for the different platforms at the same time. With encoder, switcher, monitor and record built-in one, YoloBox can help you to produce Full HD live stream. You can build a high-quality live video with this little monitor.