Live streaming has become a trend in the world. But what is live streaming exactly?
What is live streaming?
Live streaming, also called live video, is the broadcasting of a real-time video to the audience over the internet. Just get an internet-enabled device, like smartphones or tablets, you can live stream on an online platform. There are more and more online platforms are launched for live streaming such as YouNow, LiveMe and Periscope are gaining more and more following. The social media like Facebook, Instagram and YouTube also launch the live streaming function in their apps. Live streaming becomes more and more popular.
What people usually do in their live streaming video?
Refer to the research done by Statista, people of all age are watching and creating live-streaming. 63% of people at age 18-34 are watching live-streaming regularly. But, what kind of content they are watching now?
1. Real-Time Interaction with Audiences
Sometimes, a live-streaming is just for chatting with people around the world. Instead of typing words, the creator can make use of the chat room function to read the message from their audience. The creator can answer them in a real-time situation and make the audiences feel like they are close to the creator. It is good for people to make friends through the chat room.
2. Special Event
Some special event like football matches, Oscar Awards, Olympics, etc., all these programs may not be able to watch through TV broadcast. Therefore, some of the official website with live stream the event. The audience can enjoy the show on the internet.
Besides, some of the creators will broadcast part of the live event to the audience. They will walk around and show the audience about the event and introduce the event contents. The creators will become the eyes and ears of the audience. Even the audience is not in the event venue, they can also enjoy the show.
Live streaming is also a promotion tool for companies. Most of the companies have their own social media account and they will make use of the live streaming function to interact with their customers, especially for online shops. They don't have retail shops and sometimes customers are not confident enough to purchase an online shop. Then, the shops can make use of live streaming to communicate with their customers. Also, they can show their products through the live video. Because customers can see the product without editing, they will be more confident in purchasing from your shop.
Preparation for live streaming
The preparation for live video streaming is easy. Set up an account on any social media or live streaming apps and use your mobile phone for video taking. You can be a live video creator!
Of course, some creators are professional and their equipment are more advanced. They may get several professional cameras for filming different angles. The most important is a multi-functional control panel such as the YoloLiv YoloBox portable live stream studio. It is a monitor for you to do Full HD live stream, multi-camera production, picture in picture, watermarks, etc. It is perfect for creators who want to do live streaming on different platforms at the same time. By using this YoloLiv YoloBox, creators can edit their live video and provide different filming angles to their audience.
Live streaming is a trend for recent years and will continuously grow in the future. If you want your live video to be more special and outstanding, you should be more creative and improve your filming equipment to produce more professional live videos.